9A – Testing the Hypothesis, Part 2
I believe that my business opportunity and idea targets a niche market of boat owners and marina owners. It would be tricky to get individual boat owners who keep their vessels in general storage to sign contracts, as the service and contract would have to be unique to every customer. My need differs from other cleaning services because it is done right there at the marina, versus having a different third-party source come in that may not specialize in boats. The niche part of my idea is that boat owners would not have to do anything additional to have general maintenance on their boat. The reason that outsider’s needs would be different than everyone who would benefit from this service is that outsiders do not have boats that need to be cleaned in marinas. It may be possible that some marinas have deckhands that clean boats for tips, and they would not want to have such a service as it would take away from tip money that they make. From the additional interviews that I conducted ...