21A- Reading Reflection 2

For part two of the book review, I read “The Art of Social Media” by Guy Kawasaki. This book reinforced a lot of my existing knowledge about social media. It was provided me with useful insight on how to use third party resources to bring more attention to my social media platforms, whether I am advertising a product on Instagram, looking for more blog followers, or just trying to grow my existing network on various social media sites.
The general theme of this book was informative with regards to business and growing an online platform for someone who is not an expert with social media.
I believe that this book indirectly enhanced what we are learning in this class. We have not directly talked about social media, but part of this book included expanding the popularity of your blog by attaching twitter links and other social media sites to attract the attention of more users. This is somewhat relevant to our blog posts. We do not care to have as many users as possible view our blogs, but if we did, I would now know what to do.
If I were to design an exercise based on this book for our class, it would be advertising the product or service that we have been working on via any form of social media. For example, we would have to set up an Instagram account or Facebook page and reach out to as many people as possible. The people could then provide us with more feedback on our business idea. Additionally, extra credit could be offered to the person who generates the most traffic to their social media platform for their product.

The biggest “aha” moment that I had when I read the book was that there are so many little things that can help you professionalize you or your business on social media, from professionalizing your online signature to sorting and scheduling your social media posts. This book taught me that you can do a lot to make yourself stand out and increase chances of success in the online marketplace. Other than that, this book met most of my expectations.

Image result for The Art of Social Media: Power Tips for Power Users sparknotes 

Comments

  1. UnknownNovember 4, 2017 at 11:59 AM

    I read Inbound Marketing, but I plan on reading this book for my final reading reflection. Social media also intrigues me and I'm looking forward to reading The Art of Social Media to learn about the various ways an individual can grow their online platform. The exercise that I came up with was similar to yours, it involved students creating their own fictional company and curating content through social media for their business.

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  2. UnknownNovember 5, 2017 at 3:17 PM

    I also read this book for my second reading reflection and I thought it was very interesting. I learned a lot from this book because when you do not have to create a business profile on social media you do not realize what goes into it. I had the same ‘aha’ moment as you because this book opened my eyes to the small details that are so important for a successful profile.

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  3. UnknownNovember 5, 2017 at 5:35 PM

    Great job on your post sounds like you learned a lot from reading “The Art of Social Media”. I really liked your assignment idea it would really force people to learn how to use social media in an effective way. I find it amazing how social media is almost like a science now, it needs to be done effectively or your business can suffer.

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  4. UnknownNovember 5, 2017 at 7:33 PM

    I like how you noted that this class is based entirely on a social media platform already, yet we never talk about social media in entrepreneurship. Since everything is so centered around social media now, it is very important to know and understand the best ways to run your accounts for your business. Your assignment idea sounds like it would be a good addition to the course.

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